PROS / Twitterfeed has an excellent keyword filter tool perfect for varying audiences.
CONS / Setup may prove a tad difficult for some, requiring frequent reference to instructions.
VERDICT / Twitterfeed is a non-traditional Twitter client that still packs a punch.
Twitterfeed is a non-traditional Twitter client that still packs a punch, especially for professional or personal bloggers. Twitterfeed is named as such because this Twitter client focuses solely on publishing RSS and Atom feeds to various social media sites such as Twitter, Facebook, etc. We would recommend this particular Twitter management tool for hard-core personal or professional bloggers who are hoping to establish and manage their online brand. Additionally, if it's used in conjunction with a traditional desktop Twitter client or web-based client, all social media facets would be covered, making for successful tracking and monitoring.
Ease of Use
Unfortunately, the initial setup process for this web-based application was much more difficult than it should have been. Like other Twitter clients, you must first enter your feeds and the software has to accept them. We had a difficult time adding our RSS feeds, specifically the personal blog feed. Thankfully, Twitterfeed has a great help and support section that told us step by step how to find the RSS or Atom feed for any blog, personal or not.
Reading the instructions, which were easy to understand, we were then able to add our favorite RSS and Atom feeds. This was quite the process, however. For each blog or RSS feed you add, you have to re-authenticate your Twitter, Facebook, LinkedIn, and other accounts you want the feed to post to. We can understand authenticating our Twitter or Facebook username and passwords the first time we add any feed to Twitterfeed, but this process was required for every feed we added. Time consuming and unnecessary.
If you look at Twitterfeed expecting to see a traditional Twitter client, you will find fault. But this particular Twitter client is perfect for keeping track of visits to your professional blog, and site analytics are an added bonus. Track what articles your customers read and where they click. We suggest using Twitterfeed in conjunction with a Twitter desktop client or web-based Twitter client. Twitterfeed could be a part of the perfect Twitter management tool to track and keep in touch with family, friends, colleagues, current and prospective clients and even competitors.
Once you have added a blog URL or RSS feed to Twitterfeed, there are a variety of advanced settings for the distribution of the information. Your options include: updating the frequency for all published material, posting content (title only, description only, etc.), sorting posts, linking posts (bit.ly, Digg, rly.cc and many more), and keyword filtering.
This filter is a powerful tool for professional bloggers. The RSS feeds you have selected to be posted to your Twitter and Facebook accounts include information you obviously feel should be shared with your audience. With the keyword filter tool, however, specific words will be picked out of these feeds, and only posts with these certain words or phrases will be published. This would be perfect if you have several Twitter accounts, all targeted to a different audience.
For those blogs and RSS feeds that publish mostly photos, like The Sartorialist (a celebrated fashion blog that posts only photos), links posted via the Twitter client to Facebook or Twitter for that particular feed will include just the link. For your other feeds that publish primarily articles, the title and the whole article is published.
To be a truly successful Twitter management tool, we feel mobile capabilities must be included. Twitterfeed does offer an application for the iPhone, allowing you to track and monitor your feeds and analytics 24/7.
Help & Support
Although a user manual and video tutorials are not available to customers, Twitterfeed does offer a variety of help and support options that will answer any question you may have. The following can be located on the Twitterfeed website:
FAQs – The FAQs section of the help and support options is a great place to start if you're just setting up your Twitter client. We turned to this section when having problems with setup, and were able to find our answer quickly.
Forum – The Twitterfeed community forum is an excellent way to find information. Twitter client users can ask a question, share an idea and report a problem. Users are able to start a topic, which can then be commented on either by other users or Twitterfeed employees.
Blog – This Twitter client's blog is a great source to find current Twitterfeed updates and various social media tips.
Twitter Support – Users of Twitterfeed will be pleased with @twfeed, this Twitter client's Twitter support feed. We love that Twitterfeed takes the time to respond to every user personally with @username and a response to their inquiry.
Twitterfeed could be a powerful Twitter management tool if used in conjunction with a traditional twitter client. With the option for site analytics included, Twitterfeed is a great tool for professional bloggers hoping to manage their online brand.